Rolls-Royce Motor Cars revealed the name of its forthcoming new car. The new model, a thrilling and luxurious drophead, will be known as Rolls-Royce Dawn.
The car was divulged to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California.
Dawn is a beautiful new open-top motor car with a name that suggests the fresh chances that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to cleanse in the sunlight of the world’s social hotspots, according to the chief executive officer, Torsten Mueller-Oetvoes.
Rolls-Royce Dawn is the next step in the rebirth of Rolls-Royce Motor Cars which began in 2003 with the unveiling of Phantom and following introductions of Ghost and Wraith. It justifies the long-lasting investment of the BMW Group into the world’s zenith super-luxury brand.
The new Rolls-Royce Dawn will restart another well-known and rare Rolls-Royce name first used in 1949, but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new start for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be given with a factory-built body. The drophead Rolls-Royces that carried the name Dawn persisted to be coach-built for individual patrons, ensuring their distinctiveness and infrequency.
‘Dawn’ completely shows the character of the new Rolls-Royce. In its tentative, unformed, preventive state, dawn is the world coming to light from the otherworldly dark of the night. The early-day chill of dawn gives an erotic tickle on the skin, stimulating the senses and passions as the day starts. Like Eleanor Thornton, thought by many to be the encouragement behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also attest itself to be the muse that leads its owner to consider that at the start of the day, everything is possible.
The new Rolls-Royce Dawn is captivatingly primitive. It thrills both men and women.
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