With a authorization of attracting tourists from all over the world to Ras Al Khaimah, Steven Rice is aspiring to accomplish this through promoting the emirate’s rich heritage, knowledgeable local, traditional culture, rugged landscape and coastline.
The chief executive of RAK Tourism and Development Authority (TDA) summarized a 10-year master plan that he hopes will put the emirate on the tourist map. Everybody knows about Abu Dhabi and Dubai but they don’t know about RAK.
The urge to appeal to more visitors also means creating the northern emirate more fascinating to Emiratis, UAE residents and expatriates alike. The chief executive hoped to attain this by making the most of RAK’s heritage and putting Emiratis at the front position in helping to propel the image of the emirate and to interrelate with guests.
One of the TDA’s major objectives is to have more dealings between visitors and locals, who can speak immediately about their own communities, culture and history.
A traditional pearl farm is now being reconstructed to showcase the history of pearl diving and a calendar of affairs is being created to encourage people to visit the popular camel races.
Persuading tourists to mix with Emiratis, the TDA is working with the police on the Friends of Tourism project to raise awareness about the dos and don’ts people should know when visiting.
It’s about enlightening and educating tourists in the ways of local culture and how Islam is embedded in civilization here and to endure tourists who are maybe uniformed of the rules and by mistake break them.
The project and the TDA master plan are part of the proposal ordered by Sheikh Saud Bin Saqr Al Qasimi, the Ruler of RAK, who is investing immensely in tourism as the emirate works to expand its economy.
In the past 12 months, RAK have been numerous major hotel openings, these include the Waldorf Astoria and the Rixos, escalating the number of rooms from 3,000 to 5,000.