French giants Paris Saint Germain stated in a report that they have selected Morocco for their winter break from 27 to 31 December to encounter their Moroccan supporters.
On the other hand, the intention behind PSG’s choice to alter locations from Doha, Qatar to Marrakech is to come up to the Real Madrid and Barcelona brands in the Maghreb region.
Report said that the trip of the Parisian club to Marrakech is more driven by economic factors than only to meet supporters and the avid of football’ as it was said in the club’s announcement. They desire to enhance the PSG and Qatar brands in the Maghreb and dominate this very hopeful market.
People in Maghreb region are fanatical about football and though PSG are becoming popular there, it continues far behind the fame of Real Madrid or Barcelona.
It was also reported that PSG’s big sponsors from United States, Qatar and France are very interested in sponsoring the club in enhancing its brand in new countries and possible promising markets.
Similar source went on to complement that the Qatari-owned team will have meetings with two potential Moroccan sponsors as well as the Moroccan subsidiaries of PSG’s recent sponsors including Microsoft local, Coca-Cola local and Huawai local (Chinese company third worldwide in the smartphones business).
Two sponsors Ooredoo and Qatar National Bank (QNB) work great in the Maghreb. The change was interesting for them also because they are typically situated in Tunisia and Algeria.
Other reasons PSG and Qatar Tourism Authority (QTA), the tour main sponsor, based upon to choose Morocco as new hosting venue of the winter break is the fact that it takes many hours to travel to Qatar while Morocco is not that far from France.
In 2013, Real Madrid made a long hour flight to compete PSG in a friendly. They suffered a jet lag and left right away after the game which the Los Blancos won 1-0.
Inter Milan, the Italian side that will compete against PSG in Marrakech on 31 December, also conveyed their desire not to go very far from Europe.