To satisfy Dubai’s appetite, Meraas will bring in more food truck spots with the expectation that it will support the emirate’s tourism goals.
In the succeeding 6 months, the queen of amusement parks, Dubai Parks and Resorts said it intends to open nine additional Last Exit food stops that would highlight somewhere around 20 and 40 food trucks at every area, open for the duration of the day all week, targeting commuters, families and vacationers.
Meraas started the first Last Exit in July on Exit 11 on Sheik Zayed Road between Jebel Ali and Abu Dhabi. The 15,000 square meters site has 17 outlets.
It refused to give the expense of the expansion.
As per Meraas, each of the stops will have its own design concept and will be final, like the first food stop,
The intended areas include another one on Sheik Zayed Road opposite the first food stop project, 2 on Al Ain Road, 1 each in Al Khawaneej and Hatta, 1 on Mohammed bin Zayed Road, 2 on Emirates Road and 1 on Al Qudra Road.
“Last Exit was envisioned in accordance with Dubai’s tourism vision,” said Abdulla Al Habbai, the group chairman of Meraas. “Subsequently we looked for, under the orders of His Highness Sheik Mohammed bin Rashid, Vice President of the UAE, to develop Last Exit to cover key streets driving all through Dubai.”
With Dubai targeting twenty million visitors by 2020, there will be more Last Exit areas in the future, he said. “Works will start once the required license procedures are finished and the new spots will be finished in stages over the coming six months,” Mr Al Habbai said.
Meraas likewise said it would present a portable application one week from now that would empower guests to the food truck stops to put in a request prior to arrival.
Meraas is adding new components to the Last Exit stops, for example, space for entertainment, play zones for kids, strolling tracks and exercise area, outdoor cinema and business centers.
A twist from the U.S. concept where food is cooked and sold from the back of trucks, the present Last Exit highlights f&b outlets from the Middle East, Latin America, the US and Italy in trailers constructed like those in America in the 1950s.
In the mean time, KPMG, a consulting group stated that the supply of f&b outlets in Dubai overwhelms request. Sales have decreased for 64% of the 840 organizations it surveyed in the previous year, said its newly released Food and Beverage report this month.
Rabia Yasmeen, Euromonitor International’s analyst stated, “While the food truck stops may not extensively affect rivalry in food service, it is likely that more players enter the food truck idea going after a little share of the basket. Venturing into less-voyaged streets or with long lines at the gas stations can drive new travel routes in the nation.”
A year ago, Dubai had 16,234 f&b outlets, and the number is seen to go up to 19,063 by 2020, as per Euromonitor International. Income is anticipated to reach Dh81.9 billion in 2020, up from Dh52.39bn a year ago.
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