This phase will witness the mall develop by an area of 25,000sqm to comprise the opening of a new, major Vox Cinemas experience, retail anchor shops and also new lifestyle selections, and different dining choices.
The finishing point with elements presentation by mid-2015, Evolution 2015 will see the launch of brands making their debut in the Middle East at Mall of the Emirates alongside the expansion of existing luxury and lifestyle shopping brands, at an overall estimated investment of more than Dh1 billion.
Boarding on phase two of Evolution 2015 at Mall of the Emirates, they have studied the needs of the two key audiences, guests and retailers, to distinguish how they can meet their changing needs. More space for luxury maisons, the introduction of new fashion brands, an improved dining experience and a state-of-the-art cinema destination – these are some of the most estimated elements, and what they are turning into actuality at Mall of the Emirates today.
Distinguishing that fashion accounts for approximately half of Mall of the Emirates’ recent sales, Evolution 2015’s phase two will see more spacious premises for some premium brands next to fashion lines selecting the mall as their local launch platform. Vox Cinemas in Mall of the Emirates, among the UAE’s most ideal movie-going destinations, is making a completely new destination for film-lovers.
Evolution 2015’s phase two will also reveal a new dining destination at Mall of the Emirates featuring around 12 food and beverage selections to harmonize the new way of life retail and cinema present. New brands including known restaurants and cafés will feature in this new relaxation area. Rounding out the Mall of the Emirates Evolution 2015 are the elements that will guarantee visitors’ appropriate access and comfort, as well as parking for more than 1,300 cars including new prayer rooms.
Mall of the Emirates is one of the most trusted and premium retail destinations in the country, and Evolution 2015 facilitates to enlarge and improve the experience that proffer to their guests and retail partners by innovating, maximizing the offer and delivering a constantly excellent experience.