Real Estate service provider and Dubai Holding’s development division, Dubai Properties Group (DPG), is set to become a holding company under the supervision of three autonomous companies responsible for executing DPG ‘s general vision and policy.
According to the management, the role and tasks of the companies involved will be delegated to Dubai Properties (formerly Dubai Properties LLC), that will focus on developing DPG’s BTS (built to sell) portfolio as well as sales and customer service, project development, and handover management. Second is the leading asset management company, Ejadah carry on it service to provide facilities management, security solutions for both the public and private sectors, property management, and newly established Masat, a portfolio management company will oversee BTL (built to lease) portfolio management of DPG’s destinations and districts, which consist of retail and mall management land leases.
The new entity aims to be on the lead when it comes to corporate growth and innovation, with a comprehensible concern to oversee urban and infrastructure planning.
According to the Chairman of the DPG Board of Directors, the said transition was brought about by rigorous research and understanding of the group’s strengths, together with the present and upcoming opportunities in the market. He also expressed the group’s confidence about the company’s resilience to get along with the market demands and opportunities, while concentrating in giving real estate services to put up world class establishments and destination.
The strategy will secure their position as one of the major developers in Dubai. Also, they have been planning to contribute to the Dubai Tourism Vision 2021, and to assist new companies for their undertakings.
DPG received high demand for its built to sell (BTS) projects, which results in a total sell out of its Mudon community in Dubailand and Bay Square. DPG’s project in Business Bay and residential built to lease (BTL) communities got a 99% occupancy rate, are now enjoyed by over 200,000 residents in Dubai.
DPG also stated that it will reveal a committed brand identity for DP and Masat, in keeping with DPG’s overall appearance and ambiance.