Brand Dubai team has revealed to commence a chain of significant actions to emphasize the original mechanism of the Dubai developmental experience through execution of a set of new concepts in many fields across the emirate of Dubai.
The actions and projects will be managed in cooperation with brilliant youth to bring out in alluring districts of the emirate.
The group stated that the actions and projects will correspond with the affairs set to be hosted by Dubai, taking in that the Brand Dubai will concentrate on innovation and nontraditional concepts.
Brand Dubai actions merge innovation together with contemporary visions and uniqueness. It will endorse society consciousness concerning the resourceful abilities produced by the exceptional nature of the city with its broad range of cultures, giving one of the best modes of coexistence among human beings, regardless of the assortment of cultural backgrounds.
Muna Ghanem Al Marri, Director-General of Dubai Government Media Office stated that the idea was originated from the idea of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on upcoming, and his incessant orders on the contemporary and ingenuity, being tools for improving the advancement procedure. The office was dedicated to interpret those orders and ideals into an innovative project that underscores the development and distinctive experience behind the accomplishment.