World’s largest independently owned public relations firm Edelman, released the result of its study about world’s most trusted leaders where the United Arab Emirates reigned the said survey.
Entitled Edelman Trust Baromoter, the 14th annual exploration of trust surveyed 33,000 respondents (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
UAE chucked out China from the first spot of this year’s trust Barometer gathering the most number of people’s trust in their government and businesses operating in the country.
The UAE was the biggest climber over the past year, increasing its score from 66 to 79 compared to the global average score of 54. The increase lifted the UAE from sixth in the 2013 list.
On his twitter account, Sheikh Mohammed bin Rashid Al Maktoum, the UAE’s prime minister, vice-president and Ruler of Dubai, commend the ranking.
“The UAE govt. and business won the first place worldwide in trust according to 2014 Edelman Trust Barometer, His Highness Sheikh Mohammed said.”According to Edelman, the NY based company, the UAE’s plans and strategies contributed to the trust in performance it earned over the year,” he tweeted.
“It’s great to see the rapid progress for the UAE from the 6th to the 1st place over the period of one year only. The people’s trust in the govt is a result of the leadership closeness to them and attending to their needs and demands.”
Edelman said on its website that “trust is an asset that enterprises must understand and properly manage in order to be successful in today’s complex operating environment.”
“ Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation”, it added.
Edelman said trust declined over the last year, due in large part to declines in trust of government in many countries.