Volvo hopes to drive up their sales along with the construction boom in the Middle East

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The Sweden-based company said that they are expecting their truck deliveries to increase by 20 percent this year as the government’s volvospending on infrastructures that has ignited a construction boom in the Middle East also increases.

Earlier this year Volvo launched a new line-up of trucks at a gala in Abu Dhabi with the hope of boosting their sales. Their expectations come from massive spending of the government on infrastructures in the Arabian Gulf and reconstructions in war-torn Iraq. Billions of dollars are spent on airports, metros, roads, and other big public engineering projects. With all this ongoing constructions, the demand for building and transport equipment are projected to increase.

A representative of Volvo Middle East said that they intend to leverage on the projects to reach their sales goals. He also added that the new line-up of trucks will help them do that since it offers a lot of attractive features like fuel efficiency, safety, handling, reliability and comfort.

The company announced last week that their profit in the first quarter increased by almost five times than the previous year and the delivery of lorries increased by 13percent.

Volvo said that the new line-up unveiled at Yas Marina Circuit will help the brand take over the construction segment because “it had been built to operate in the toughest working conditions on Earth.”

Mohamed Dekkak