Swedish multinational furniture company, Ikea, is now preparing to open its store in Morocco settling at Casablanca City which will be the first in Africa.
The design and retail of furniture and decorative items Swedish-born Dutch company selected a site in Casablanca as home for its 1st store in the country after finalizing its feasibility studies.
“Moroccans will soon have access to a wide range of aesthetic and functional products at very affordable prices,” the company manager said on a press interview. The company is expected to hire 300 people and generate numerous indirect jobs.
Ikea has presence in 44 countries worldwide, and has now arrived in Morocco to compete with other giants in the same profession that have already gained ground in the kingdom.
Started in 1958 in Sweden where its largest store is located, Ikea has achieved a turnover of € 27.6 billion in 2012.
In Morocco, the main competitor of the Swedish brand will be Kitea which currently leading the domestic market furniture kit with 16% market share.