More Motivation Sees on Middle East Hotels

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A consultancy and research firm conducted a survey about hotel building projects acrossMore Motivation Sees on Middle East Hotels Middle East and Europe. According to their analysis, Middle East hotels are 50% more ambitious than Europe.
STR Global has studied worldwide trends and according to its analysis currently in Europe there are plans for 813 hotels with 133,797 rooms – an average of 165 rooms per hotel while across the Middle East and North Africa there are plans for 485 hotels with 118,535 rooms, or 244 rooms on average.
Its findings reflected land values in both regions – with those in Europe being higher making construction more costly.
Although Qatar has also seen a significant investment linked to the upcoming FIFA World Cup, in the GCC most projects are planned for Dubai and Abu Dhabi –
Istanbul – counted by the survey as being in Europe – is seeing the most activity on the continent, followed byLondon, Berlin, Moscow, Amsterdam, Vienna and Madrid.
The InterContinental Hotels Group (IHG) has 18 hotels in the UAE with more than 5,000 rooms, and seven more properties planned across the region.
“Our current pipeline in the UAE is weighted towards luxury and upper upscale brands – InterContinental Hotels, Crowne Plaza and Staybridge Suites – in line with the region’s continued preference for luxury travel experiences”, IHG spokesperson said. “Europe, on the other hand, has more demand in the mid-scale segment.”
IHG regional properties set to open this year are in Oman, Saudi Arabia and Lebanon, with 2014 projects in Kuwait, Oman, Saudi Arabia and the UAE.
In Dubai, the demand continues to increase the number of hotels with developer Emaar announcing its own brand of budge hotels to cater for a part of the market which analysts say is under-served in the UAE.