British owned and managed chain of Lego-themed parks, Legoland will be open to public in Dubai by 2016 featuring giant Merlin Entertainment fresh leisure ideas and plans.
On a report announced last week, Merlin stated that under the plan, Legoland Dubai will be launched on a deal that funds will be shouldered by the 3rd parties on which Dubai’s Meraas is included. The said agreement was signed in 2012.
Merlin explained that the 3rd parties are shouldering the initial construction and development of Legoland themed park in Dubai while Merlin has the authority to manage and operate the property for first 25 years from the start of opening.
As part of the group’s development strategy to diminish effects of seasonality on its business, the launching of Legoland Dubai will strengthen the company’s endeavor for geographical diversification. However expanding Merlin’s operations in Japan and/or South Korea, China, and US amplified its risk exposure as a result of any change to laws and licensing regimes.
Merlin operates 99 attractions in 22 countries, including brands such as Madame Tussauds, the London Eye, Legoland Parks, Legoland Discovery Centres and Sea Life.