Hotels in Dubai encountered more than 5.8 million vacationers in the first half of 2014, the highest number of visitors ever achieved in the first six months of the year.
The data which was released by Dubai’s Department of Tourism and Commerce Marketing (DTCM), show progress across key indicators comprising hotel establishment guests, hotel and hotel apartment room revenues, F&B revenue and average length of visit.
The director-general of the DTCM quoted that their plan persists to be positioning Dubai as the must-experience family destination and continually varying tourism offering and amplifying hotel portfolio to fascinate and provide to, a wider market of guests. The figures for the first half of 2014 are heartening and they continue to build on this development to guarantee a thriving second half of the year.
In the first half of 2014, visitor numbers across all hotel establishments arrived at 5,828,449, an upsurge on figures for the similar time in 2013.
Dubai’s top 10 tourism source markets maintained for the most part unchanged compared to the past year. The top 10 markets confirmed some minor changes in positioning and continue to show the variety of guests visiting to Dubai. Saudi Arabia, India, the UK, the US, Russia, China, Iran, Oman, Kuwait and Germany made up the top 10 for January to June 2014. Meanwhile, Saudi Arabia continued to be Dubai’s primary source market and guests from the world’s two most-populous nations, China (6th place) and India (2nd place), continued to show development.
Hotels and hotel apartments saw stable intensification in guest nights during the first half of the year with figures up by 6.7% for hotels and 4.1% for hotel apartments. Escalating the length of stay has been recognized as a key driver of tourism growth across Dubai within the Tourism Vision for 2020, and average length of stay augmented across the board, with an average of 3.9 days; length of stay in hotels augmented to 3.4 days and hotel apartments to 5.7 days.
Profits for hoteliers and hotel apartment operators saw major improvement, with total first half profits arriving at Dh12.74billion up by 10.9%. Hotels and hotel apartments reported rises in room income (15.3%) with F&B and other revenue, which rose by 3.8%.