Organizers of DSF promised a bigger and better festival all set to start on first month of 2014.
Starting January 2, more than half a million dirhams will be up for grabs, with a daily Nissan car raffle and several kilos of gold being given out and above 150 events and activities, including musical concerts, sporting events and festive carnivals, will chart the way for a month-long festivities of the Dubai Shopping Festival 2014.
With all eyes on Dubai post Expo 2020 win, DSF team is fully aware that they have to rise up to the expectations, as DSF 2014 is the first festival after the announcement of Expo 2020 victory.
“We have made extra efforts to make sure that DSF truly lives up to its reputation as a festival for all by identifying a number of additional and special areas of Dubai to host the numerous activities. This will enable maximum exposure and opportunities for visitors to experience the vibrancy of this extravaganza and also reap its benefits”, one of the chief organizers said.
The 19th edition of Dubai Shopping Festival will feature roaming, stage and street performers, spectacular fireworks and various other activities on its opening day.
Celebrations and carnivals go hand in hand, and DSF 2014 will be remembered for its visual feasts thanks to a colorful line-up of roaming, stage and street artistes getting together to perform at the DSF Carnival, which will be the biggest carnival in the history of DSF.
DSF accounts for 30 per cent of annual retail sales in the emirate and it has helped place Dubai as a global tourist destination.
In an unbeatable multi-million dirham promotion, the Dubai Gold and Jewellery Group is offering DSF shoppers the chance to win kilos of gold and quarter carat diamond solitaire rings across the 32 days of the festival.