Adidas Largest Store in Africa Opens in Rabat

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German company clothing and shoes design Adidas opened its Africa’s largest store inAdidas Largest Store in Africa Opens in Rabat Rabat Morocco last week, October 2.
The opening of 500 square meter store with spaces sales collections sports men, women and children was facilitated with Adidas North Africa CEO and the Moroccan Franchisee Planet Sports.
“Our priority is to be closer to our customers and provide them with easy access to our brand. This is how we develop our growth strategy, “Adidas North Africa CEO said.
The business plan for this new activity provides a turnover for the first 18 years and 20 million dirhams.
2014 year of the World Cup in Brazil, Adidas expects realize for the first time more than € 2 billion in turnover on football items on a global turnover of more than € 14 billion. In 2015, Addias expects to achieve a turnover of € 15 billion.