After achieving an 18% guests arrival increase in 2013 from 2012’s record, the capital city of United Arab Emirates is targeting to attain 3.1 million hotel guests for this year. According to Abu Dhabi Tourism and Culture Authority (TCA), an astounding record of 2, 806,283 guests checked into the emirate’s 150 hotels and hotel apartments, beating the office’s annual target of 2.5 million. The 2013 guest intake delivered close to 8.8 million guest nights – a 26 percent uplift on 2012 – with total revenue climbing 18 percent to AED5.48 billion ($1.5 billion). Because of the outstanding full-year performance, the authority said it has revised its 2014 target upwards to 3.1 million visitors. “This is a highly satisfying performance particularly as we have seen 13 more hotels and hotel apartments open throughout 2013 and now have 10 percent more hotel rooms, totaling just over 26,000, than we had at the end of 2012”, TCA’s chairman expressing his fulfillment of the achievement. In 2013, guests began to stay longer in the emirate with the average-length-of-stay edging up 7 percent to 3.13 nights and with occupancy rising 9 percent to 71 percent, he said. Room revenue rose 21 percent to AED2.84 billion with food and beverage income climbing 17 percent to AED2.1 billion. Meanwhile, the average room rate over the year slipped by 1 percent to AED447.60. The tourism authority is confident that the target for 2014 will be met. “We are quietly optimistic about reaching our revised 2014 target with new initiatives coming to market, including one which will incentivize the private events sector to bring their products to Abu Dhabi,” the office said.