Abu Dhabi’s tourism business is heading to Australia later this month for a three-destination road show meant at making the most on growing responsiveness in the continent.
The delegation which is led by Abu Dhabi Tourism and Culture Authority (TCA), includes tour operators, hoteliers, Yas Island and Etihad Airways. The group is set to visit Melbourne, Brisbane and Sydney from the period of 29-31 July 2014.
They expect meeting approximately 350 consultants and agents from the leisure and Meetings, Incentives, Conventions, and Exhibitions (MICE) including key influencers from Australia’s top retail tour chains and wholesalers and tour operators who currently deal Arabian Peninsula products.
The road show comes as more Australians than ever check into Abu Dhabi’s hotels and hotel apartments. In the first five months of this year, 16,952 Australians stayed in the emirate’s hotels, 8% increase on the same period last 2013.
Australians brought 62,187 guest nights, a 15% annual upswing and maintained an average of 3.67 nights, up to 7%s on 2013.
Regardless of Abu Dhabi’s tourism stakeholders believe much more can be attained from the Australian market, specifically from the visiting relatives, friends and stopover trade.